Eagle’s Perspective

The Future of Television

Broadcasting Trends The rising popularity of AI content creation and the ongoing 2023 Writers Guild of America strike has many people musing about the future of television, wondering if aspects of the conventional medium will survive long-term. According to recently published data by Nielsen, nearly 40% of households are choosing streaming services over broadcast television.

Overcoming the Trust Deficit

Commerce Trends A quick scroll through any social network will find disgruntled posts about interactions with companies. Whether it’s disappointing quality, bad service, or unmet expectations, customer trust has been on the decline in North America, and people aren’t shy to share their experiences. It’s easy to assume this only has to do with for-profit

How Christians Express Generosity

Giving Trends When people think of generosity, most relate it to money. However, generosity is often expressed through other nonmonetary methods including volunteering, emotional support and hospitality. According to Barna’s “Why the Generations Approach Generosity Differently” study, only one in five practicing Christians choose financial giving as their preferred method of expressing generosity. In fact,

Teens Want to Learn About Jesus

Faith Trends Gen Z teens in the United States are curious about Jesus and more than 75% are at least somewhat motivated to continue learning about Him throughout their lives. This percentage is higher for U.S. teens than it is for teenagers globally, according to a recent study from Barna. They discovered 32% of teens

Why CTAs Matter

Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs

Media Habits of Gen Z

Digital Trends It’s no secret that individuals between the ages of 12 and 24 depend on their smartphones to interact with the world, but it may be surprising to learn that many people in Gen Z consider their mobile devices to be the centre of online existence. A recent report from Edison Research shows that

Top 10 Social Media Trends for 2023

Social Media Trends If you’ve been on social media for a while, then you know the rules and algorithms are always changing. What worked a few years ago doesn’t have the same impact anymore, and organizations must constantly work to stay on top of trends, maintain flexible strategies, and understand which tactics are worth investing

Digital Giving is Growing, But Not Everyone Trusts the Technology

Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,

How to Avoid the Spam Folder

Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent