Copywriting Trends Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Here are 11 copywriting tips to improve conversions according to the CEO of Lately, Kate Bradley Chernis: Write with confidence and be direct. Avoid words like ‘think, just, probably, maybe’, etc. Remove the phrase ‘check out’ from your
Faith Trends A recent Barna study conducted in 2021 shows that most parents, regardless of religious identity or faith practice, are concerned about their children’s spiritual development and want them to have a healthy relationship with spirituality. Christian parents—especially those who are practicing Christians—are the most adamant about this. Nearly all parents say they are
Digital Trends According to Snapchat, 50% of their daily users fall between the ages of 18 and 24 and use this popular social media app to connect, communicate, and create. They are redefining the shopping experience, seeking to build better connections with brands, and sharing every moment along the way. The Snapchat Generation is extremely
Eaglecom is made up of a team of people who love God, care about each other, and feel called to serve organizations that share life-changing messages. To us, what matters is that we serve our clients with excellence, using our expertise in various areas of media, marketing, and charity management. Our mission is to connect
Ministry Trends Waybase, a Canadian organization with a vision to bring the Church together to make a greater impact for good, has recently released their report “The Next Normal”, exploring the future of Christian Ministries and Churches in Canada. Here is just one of their key findings: Prior to 2020, only 10% of churches had
Community Trends How have community connections changed after two years of pandemic-related challenges? Angus Reid Institute just released a new study which suggests belonging and connection are splintered along generational lines. Older residents are drawing strength and comfort from their place-based communities, whereas younger people are finding a sense of community rooted not in a
Marketing Trends Back in September 2021, Apple announced their iOS 15 data privacy changes that would reduce the visibility of email analytics for marketers, including access to user data, the ability to leverage location-based targeting, accurate click-through rate, accurate open rates, and the ability to A/B test subject lines. Recently, HubSpot surveyed over 300 marketers
Faith Trends Religiosity in Canada is at an all-time low, with the number of Canadians reporting to have a religious affiliation dropping below 70% for the first time since Statistics Canada began tracking in 1985. Angus Reid released new data on Monday that revealed 19% of Canadians now classify themselves as “non-believers” and 46% as
Audio Trends In January of 2022, The Infinite Dial study was conducted with over 1,500 U.S. respondents over the age of 12. This survey revealed that online audio consumption shows significant gains year-over-year. While tradition radio listening in the home continues to decrease, in-car radio consumption remains a popular choice. Here are some other key
