Posts by jhouchin

Is Radio Still Relevant?

Audio Trends In January of 2022, The Infinite Dial study was conducted with over 1,500 U.S. respondents over the age of 12. This survey revealed that online audio consumption shows significant gains year-over-year. While tradition radio listening in the home continues to decrease, in-car radio consumption remains a popular choice. Here are some other key

radio microphone

How Entrepreneurs Manage Stress

Mental Health Trends A survey of over 300 entrepreneurs revealed over 65% of respondents have experienced burnout and 59% struggle with a form of anxiety. Though not all founders revealed healthy coping mechanisms, most pointed to effective outlets for the pressure of entrepreneurship such as: Exercise (73%) Talking with family & friends (56%) Engaging in

runner tying shoes

Is Your Social Media Content Accessible?

Digital Trends There are an estimated 2.2 billion people worldwide who have some form of vision impairment, and roughly 5% of the global population lives with a hearing disability. This means that a huge portion of the world’s population relies on assistive technology to navigate the online world and access digital content such as social

man with hearing aid looking at phone

Why Bother with NFTs?

Digital Trends Wondering how non-fungible tokens (NFTs) can be used by your organization? Primarily, NFTs allow organizations to create digital proof of ownership, attendance, and even transference to different experiences they offer their customers. Additionally, NFTs are transparent and instant. The smart contract coded into the token can’t be edited or altered, which means the

NFT

How to Reach Your Donors

Donor Trends How are donors hearing about new causes? Classy, an online fundraising platform, has gathered generational data and created a reference guide to assist you in better understanding your donors. Why This Matters Data helps organizations better understand who is most likely to give to their mission, can inform messaging, and help determine which

donate button

Barriers for the Online Shopper

Digital Trends In December, we touched on how to effectively promote your online store. But how do you ensure your audience stays on your site long enough to make a purchase? Klarna, a shopping service provider, recently released an infographic which includes a list of common barriers for modern online shoppers: Long loading times Website

woman shopping on her mobile phone

YouTube’s Priorities in 2022

Social Media Trends Susan Wojcicki, CEO of YouTube, recently released her annual letter explaining how YouTube will be growing their ecosystem in 2022. She expanded on the priorities the platform is establishing this year: the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community. Here are a few

YouTube on a mobile device

Push Notifications

Mobile Trends The modern push notification can be used to convey information and updates, encourage users to engage with an app, send reminders, serve as a step in the user journey, and much more. They have the option to include media, action buttons, and can also be tailored to individual users. BusinessofApps.com has published a

young girl looking at her phone

10 Ways to Build Leadership Communities

Business Trends Building a strong community of leaders has become critical within organizations as the world continues to become more complex and uncertain. Below are 10 characteristics of leadership communities that help build a greater sense of belonging within organizations, according to bestselling author Vince Molinaro: Have clarity on the strategic direction of the organization

looking up at tall buildings from street level