Psychology Trends Did you know we have more than 30,000 distinct emotions? Thankfully, psychologists have simplified this for us by grouping them all under eight primary emotions: • Joy • Sadness • Acceptance • Disgust • Fear • Anger • Surprise • Anticipation There is an interesting study called the World Happiness Report, which focuses
Social Media Trends Did you know Facebook posts reach only 1.4% of their followers on average? Have you heard that Facebook/Meta has an average cost per lead of $4.44 compared to $49.28 on TikTok? Were you aware that only 53% of nonprofits spend money on social media advertising, and of those, 98% spend on Facebook?
Giving Trends Have you noticed a change in giving recently? Sylogist, a technology company in the education space, has identified seven key trends in 2024 that are impacting nonprofits: Artificial intelligence Donor-advised funds Generational giving preferences Changes in individual giving Storytelling and transparency Digital fundraising Cloud-based software Why This Matters Some of these trends, such
What were you doing on July 15th, 1996? I sat at my desk in the small community of Tsawwassen, BC after resigning from an enviable position with a major advertising agency. A little shocked, a lot excited, and completely in awe, this was my first day on the job. Eaglecom had been launched and I
Social Media Trends There’s yet another new social platform hitting the digital space, but you may want to pay attention to this one. Zaia was created by Ukonwa Ojo, former Global Chief Marketing Officer of Amazon Prime Video and, before that, CMO for MAC Cosmetics. She left the corporate world and was inspired by John
SEO Trends In late May, news broke of an internal document leak from Google, revealing information about how the search engine ranks content. Many SEO experts have reviewed the data, and while many are concluding the information is contradictory and may not be the most updated version of the algorithm, there are still things we
Advertising Trends If you do any online advertising, then you’ll be glad to hear Spotify now has a pixel as part of their Ad Studio. Pixels allow you to evaluate the effectiveness of your ads and learn more about what people do once they engage with them. Here are a few events you can measure
Business Trends Have you ever heard of or used the “feedback sandwich”? This method sandwiches one criticism between two positives. The idea is to soften the bad news with an ego boost, but in practice, this method can be ineffective. Often, the person receiving the feedback is left feeling as though the positive comments are
Marketing Trends If you’ve been working in ministry for a while, then you’re used to making marketing decisions based on best practices, experience, and maybe even gut instinct. This approach typically works since communication has traditionally been one-way through direct mail, mass advertising, or broadcasting. However, as technology continues to develop, a new world of
