Our Perspective

Barriers for the Online Shopper

Digital Trends In December, we touched on how to effectively promote your online store. But how do you ensure your audience stays on your site long enough to make a purchase? Klarna, a shopping service provider, recently released an infographic which includes a list of common barriers for modern online shoppers: Long loading times Website

woman shopping on her mobile phone

YouTube’s Priorities in 2022

Social Media Trends Susan Wojcicki, CEO of YouTube, recently released her annual letter explaining how YouTube will be growing their ecosystem in 2022. She expanded on the priorities the platform is establishing this year: the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community. Here are a few

YouTube on a mobile device

Push Notifications

Mobile Trends The modern push notification can be used to convey information and updates, encourage users to engage with an app, send reminders, serve as a step in the user journey, and much more. They have the option to include media, action buttons, and can also be tailored to individual users. BusinessofApps.com has published a

young girl looking at her phone

10 Ways to Build Leadership Communities

Business Trends Building a strong community of leaders has become critical within organizations as the world continues to become more complex and uncertain. Below are 10 characteristics of leadership communities that help build a greater sense of belonging within organizations, according to bestselling author Vince Molinaro: Have clarity on the strategic direction of the organization

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How to Encourage People to Speak Up in Virtual Meetings

Virtual Trends How do you ask for ideas or feedback during a virtual meeting in a way that returns valuable answers from your entire team? Harvard Business Review has released an article covering eight tactics for getting responses from even the most mute-happy virtual meeting member. Here are just a few of their suggestions: Share

using a laptop for a virtual meeting

The World’s Most Popular Social Networks

Digital Trends Over half of the world’s population is on social media, yet there are only a handful of companies controlling the majority of the most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms alone. Visual Capitalist has released research overviewing the

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Email Benchmarks for Non-Profits

Marketing Trends An infographic has been released by Campaign Monitor based on new research (involving millions of campaigns) outlining email marketing benchmarks for non-profits. Here is what they found: Average open rate: 20.39% Average bounce rate: 1.09% Average click through rate: 2.66% Average click to open rate: 12.99% Average unsubscribe rate: 0.17% Why This Matters

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Religiously Unaffiliated Continues to Grow in U.S.

Faith Trends According to a study by Pew Research Center, the religiously unaffiliated share of the public is 10 points higher than a decade ago. Self-identified Christians made up 63% of the U.S. population in 2021, which was down from 75% just a decade ago. Although Christians continue to make up the majority of the

country church

Social Media Trends in 2022

Social Media Trends Hubspot and Talkwalker have once again teamed up to identify the trends that brands need to engage for success in 2022. This report includes insights from over 70 marketing professionals, actionable items you can implement right away, and on-trend examples from brand trendsetters. Here are a few of their key findings: TikTok

person using social media on mobile device