Digital Trends Search Engine Optimization (SEO) is a vital task often overlooked amidst your marketing team’s extensive to-do list. If you are unfamiliar with SEO, this process increases your website’s visibility in organic searches and can help your content reach potential supporters seeking fundraising, volunteering, information about a specific cause, or educational resources. Stay ahead
Audio Trends Recent data from Edison Research reveals audio consumers over the age of 13 spend 59% of their daily ad-supported audio time with AM/FM radio (over-the-air broadcasts and streams). And it’s not just people in the 55+ age bracket curving the statistic. Radio took top spot in every age demographic over YouTube, podcasts, and
Workplace Trends During the pandemic, workplace satisfaction has shifted, especially among Gen Z. According to a Gallup survey, the percentage of disengaged individuals under 35 increased from 12% to 17% between 2019 and 2022. Young Millennial and Gen Z workers attribute their declining work engagement to factors such as insufficient care or developmental support, limited
Streaming Trends On April 23, 2005, Jawed Karim (co-founder of YouTube) uploaded the first YouTube video titled “Me at the zoo.” Since then, the video sharing and streaming platform has experienced rapid growth to put it mildly. A mere 18 months after launching to the public, the company was purchased by Google for more than
Broadcasting Trends The rising popularity of AI content creation and the ongoing 2023 Writers Guild of America strike has many people musing about the future of television, wondering if aspects of the conventional medium will survive long-term. According to recently published data by Nielsen, nearly 40% of households are choosing streaming services over broadcast television.
Commerce Trends A quick scroll through any social network will find disgruntled posts about interactions with companies. Whether it’s disappointing quality, bad service, or unmet expectations, customer trust has been on the decline in North America, and people aren’t shy to share their experiences. It’s easy to assume this only has to do with for-profit
Giving Trends When people think of generosity, most relate it to money. However, generosity is often expressed through other nonmonetary methods including volunteering, emotional support and hospitality. According to Barna’s “Why the Generations Approach Generosity Differently” study, only one in five practicing Christians choose financial giving as their preferred method of expressing generosity. In fact,
Faith Trends Gen Z teens in the United States are curious about Jesus and more than 75% are at least somewhat motivated to continue learning about Him throughout their lives. This percentage is higher for U.S. teens than it is for teenagers globally, according to a recent study from Barna. They discovered 32% of teens
Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs
