Marketing Trends In the commerce world, buying decisions are believed to be heavily influenced by branding, and colour (also known as “color” by our American friends) psychology plays an important role in effective branding. Marketers believe consumers consider colour more than any other factor when making a purchase (either consciously or unconsciously), so choosing the
Giving Trends New data released on December 5 from Angus Reid Institute finds that 56% of Canadians plan on spending less this Christmas, including cutting back on decorations, entertainment and presents. When it comes to charitable giving, many people plan to cut back on that too: 37% of people surveyed report they’ve scaled back charitable
Giving Trends November 29th was GivingTuesday, the unofficial launch of the giving season. With many calendar year-end campaigns launching, RKD Group has published eight non-profit fundraising trends to help set our expectations. Here are a few of those trends that are worth highlighting: Fewer people are giving more money | In 2018, 49.6% of American
Marketing Trends The newest generation is Generation Alpha, which includes anyone born in 2010 or later. A survey conducted by GWI found Generation Alpha’s use of social media after school now outpaces their time spent watching television shows or movies. When much of the world was in lockdown due to the pandemic, six out of
Religion Trends It’s very likely you know people who have announced their decision to leave the Christian faith lately. Recent modelling from Pew Research indicates that the number of American Christians could fall by at least 10% if these trends continue. In 2020, an estimated 64% of Americans claimed to be Christians. Depending on how
Giving Trends Have you ever been the recipient of someone’s generosity? More than 40% of American adults report they have not experienced generosity. However, 65% of practicing Christians say they have had the experience of someone being generous to them. A new study from Barna Research explores what leads American adults to practice generosity. Their
Streaming Trends These days more than half of all television viewers watch shows with subtitles, but these numbers skew much higher for younger viewers. Preply recently surveyed 1,200 Americans to gain insight into why and how it relates to the way we consume content. Here’s the breakdown for who’s using subtitles most of the time:
Business Trends What’s your stance on employee performance reviews? A recent McKinsey survey found that most CEO’s don’t find the appraisal process useful for identifying top performers, and more than half of employees don’t feel like their managers get their reviews right. This pervasive attitude has resulted in managers performing cursory reviews without feedback or
Faith Trends World Vision partnered with Barna Group to develop a study of more than 24,000 youth ages 13 to 17 living in 26 countries. The goal was to uncover beliefs around issues such as faith and justice. Of those teens surveyed in Canada: 53% had never used a Bible 43% described themselves as “somewhat
