Giving Trends In a survey of more than 3,200 people, Fidelity Charitable discovered two important metrics when it comes to what holds donors back from giving. Over 70% of respondents said they would give more if their finances allowed. However, a surprising 65% said they would give more if they knew the impact of their
Commerce Trends We all love it when we can get something for free, and marketers have capitalized on that fact by offering free promotions, free samples, free shipping…and the list goes on. Dan Ariely, a professor of behavioral economics at Duke University who has extensively researched the appeal of free things, co-authored a study called
Technology Trends Smart Speakers have effectively disrupted the home technology industry in a way that may make you feel like you’re in an episode of The Jetsons. The AI-powered interface can play your favourite playlist, answer questions, set timers, give you reminders, and even control other smart devices within your home. A recent survey from
Digital Trends In the simplest terms, a dedicated landing page is focused on one clear call to action, which encourages visitors to complete a specific action. This could be anything from signing up for a newsletter to donating. When creating your next landing page, here are some best practices to consider from Toptal: Publish relevant
Business Trends A recent survey of over 3,800 across the U.K, U.S., and Australia found that 61% of employees say the stress resulting from cost-of-living increases is negatively impacting their work. Half of all respondents also reported their mental health has deteriorated since the start of the pandemic and only 38% feel their mental health
Marketing Trends While the world is increasingly glued to mobile devices, marketers and brands are favouring digital advertising over print ad spending. So is print marketing dead? Not necessarily. FinancesOnline collected data from across multiple studies which reveals that print advertising continues to drive strong brand recall and is more trusted by consumers when making
Giving Trends A recent study by Casper-Gallup looked at the state of sleep among Americans. One notable result from this survey was the relationship between sleep and charitable activities. Those who say their sleep was generally “excellent” or “very good” over the past 30 days were more likely to report having donated to charity, volunteered
Social Media Trends As the world shut down and social plans were cancelled practically overnight, many felt new levels of stress and more alone than ever before. People turned to social media to find a sense of connection and community. The pandemic also shifted users’ expectations and preferences when it comes to how they interact
Copywriting Trends Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Here are 11 copywriting tips to improve conversions according to the CEO of Lately, Kate Bradley Chernis: Write with confidence and be direct. Avoid words like ‘think, just, probably, maybe’, etc. Remove the phrase ‘check out’ from your
