Ministry Trends Waybase, a Canadian organization with a vision to bring the Church together to make a greater impact for good, has recently released their report “The Next Normal”, exploring the future of Christian Ministries and Churches in Canada. Here is just one of their key findings: Prior to 2020, only 10% of churches had
Community Trends How have community connections changed after two years of pandemic-related challenges? Angus Reid Institute just released a new study which suggests belonging and connection are splintered along generational lines. Older residents are drawing strength and comfort from their place-based communities, whereas younger people are finding a sense of community rooted not in a
Marketing Trends Back in September 2021, Apple announced their iOS 15 data privacy changes that would reduce the visibility of email analytics for marketers, including access to user data, the ability to leverage location-based targeting, accurate click-through rate, accurate open rates, and the ability to A/B test subject lines. Recently, HubSpot surveyed over 300 marketers
Faith Trends Religiosity in Canada is at an all-time low, with the number of Canadians reporting to have a religious affiliation dropping below 70% for the first time since Statistics Canada began tracking in 1985. Angus Reid released new data on Monday that revealed 19% of Canadians now classify themselves as “non-believers” and 46% as
Audio Trends In January of 2022, The Infinite Dial study was conducted with over 1,500 U.S. respondents over the age of 12. This survey revealed that online audio consumption shows significant gains year-over-year. While tradition radio listening in the home continues to decrease, in-car radio consumption remains a popular choice. Here are some other key
Mental Health Trends A survey of over 300 entrepreneurs revealed over 65% of respondents have experienced burnout and 59% struggle with a form of anxiety. Though not all founders revealed healthy coping mechanisms, most pointed to effective outlets for the pressure of entrepreneurship such as: Exercise (73%) Talking with family & friends (56%) Engaging in
Digital Trends There are an estimated 2.2 billion people worldwide who have some form of vision impairment, and roughly 5% of the global population lives with a hearing disability. This means that a huge portion of the world’s population relies on assistive technology to navigate the online world and access digital content such as social
Digital Trends Wondering how non-fungible tokens (NFTs) can be used by your organization? Primarily, NFTs allow organizations to create digital proof of ownership, attendance, and even transference to different experiences they offer their customers. Additionally, NFTs are transparent and instant. The smart contract coded into the token can’t be edited or altered, which means the
Donor Trends How are donors hearing about new causes? Classy, an online fundraising platform, has gathered generational data and created a reference guide to assist you in better understanding your donors. Why This Matters Data helps organizations better understand who is most likely to give to their mission, can inform messaging, and help determine which
