Posts by Shannon McAllister

Top 10 Social Media Trends for 2023

Social Media Trends If you’ve been on social media for a while, then you know the rules and algorithms are always changing. What worked a few years ago doesn’t have the same impact anymore, and organizations must constantly work to stay on top of trends, maintain flexible strategies, and understand which tactics are worth investing

Digital Giving is Growing, But Not Everyone Trusts the Technology

Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,

How to Avoid the Spam Folder

Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent

Do we need to care about climate change?

Societal Trends In the United States, younger adults are more likely than older adults to be concerned about climate change. Pew Research Center surveyed more than 10,000 adults, to explore the relationship between Americans’ religious beliefs and environmental views, and found the following: These results are not limited to evangelicals. Catholic adults and religiously unaffiliated

Are you ready for AI?

Digital Trends ChatGPT is huge news right now, but it’s just one of several artificial intelligence (AI) services taking the Internet by storm. Amazon, IBM, Google, Microsoft and many other companies are heavily invested in AI and machine learning, which promises to aid in automation, research, and decision making. If you’re unfamiliar with ChatGPT, think

The 7 Faces of Philanthropy

Giving Trends Have you ever wondered how your organization can better-connect with donors? Authors Russ Alan Prince and Karen Maru File postulate that there are seven main types of donors in their book, The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors. First published in 1994, The Seven Faces of Philanthropy continues

Volunteering

Time Zone Bias and Remote Workers

Workplace Trends For all the positive aspects of remote working—living in less expensive cities, no commuting, relaxed dress code—there are drawbacks as well. A recent article from Business Insider points to time-zone bias and proximity prejudice as two ways remote workers are sometimes discriminated against. Some employees express feelings of exploitation, citing expectations of being

Time Zones

Younger Workers Prioritize Career Growth and Wellbeing

Business Trends New data from Gallup reports that younger workers are overall more stressed and experiencing work-related burnout more than older generations. “This should concern leaders. Stress and burnout influence job performance and long-term career growth. In addition, burnout is correlated with physical health risks and poor personal relationships. Employees who experience burnout a lot

What Motivates High-Earners to Give?

Giving Trends Barna set out to better understand what motivates people to give to charities. As part of their study, they looked at U.S. adults whose annual income is $300,000 or more and asked them to reflect on their giving practices in 2021. There were three notable patterns: They are aware of their influence—high-capacity givers

High Earners