Social Media Trends It takes a lot of creative thought and energy to post on Instagram. Square images for the feed, carousel posts for engagement, Reels for discovery, and Stories for behind the scenes. So, it’s understandable to be disappointed when there’s a decided lack of likes, views, and comments. What gives? Many people blame
Advertising Trends For years, billboard advertising has been seen as dated and ineffective by many digital marketers. Until billboards started going viral on social media, that is. Placed in high-traffic areas in cities and on highways, billboards are part of the out-of-home advertising (OOH) category, which also includes bus shelters, wallscapes, and posters. Thanks to
Broadcasting Trends We’re reaching the end of our third generation of Bible teachers who have used broadcasting to spread their message beyond the doors of their home churches, and many of these legacy Pastors are facing important questions about succession and longevity, both from inside and outside their ministries! When you’ve watched or listened to
Digital Trends Search Engine Optimization (SEO) is a vital task often overlooked amidst your marketing team’s extensive to-do list. If you are unfamiliar with SEO, this process increases your website’s visibility in organic searches and can help your content reach potential supporters seeking fundraising, volunteering, information about a specific cause, or educational resources. Stay ahead
Audio Trends Recent data from Edison Research reveals audio consumers over the age of 13 spend 59% of their daily ad-supported audio time with AM/FM radio (over-the-air broadcasts and streams). And it’s not just people in the 55+ age bracket curving the statistic. Radio took top spot in every age demographic over YouTube, podcasts, and
Workplace Trends During the pandemic, workplace satisfaction has shifted, especially among Gen Z. According to a Gallup survey, the percentage of disengaged individuals under 35 increased from 12% to 17% between 2019 and 2022. Young Millennial and Gen Z workers attribute their declining work engagement to factors such as insufficient care or developmental support, limited
Streaming Trends On April 23, 2005, Jawed Karim (co-founder of YouTube) uploaded the first YouTube video titled “Me at the zoo.” Since then, the video sharing and streaming platform has experienced rapid growth to put it mildly. A mere 18 months after launching to the public, the company was purchased by Google for more than
Broadcasting Trends The rising popularity of AI content creation and the ongoing 2023 Writers Guild of America strike has many people musing about the future of television, wondering if aspects of the conventional medium will survive long-term. According to recently published data by Nielsen, nearly 40% of households are choosing streaming services over broadcast television.
Commerce Trends A quick scroll through any social network will find disgruntled posts about interactions with companies. Whether it’s disappointing quality, bad service, or unmet expectations, customer trust has been on the decline in North America, and people aren’t shy to share their experiences. It’s easy to assume this only has to do with for-profit
