Social Media Trends You may wonder why LinkedIn is worth considering when it comes to your social strategy. This social networking site has been around for a while and has primarily been known as a space where professionals can connect and find job opportunities. Yet lately, digital marketers are starting to pay attention to the
Social Media Trends Believe it or not, social media has existed in various forms since 1997. Despite the continual advancement of technology and the introduction of new platforms each year, most social media networks have seen only moderate growth recently, as noted in a new Pew Research Center study. Although YouTube and Facebook continue to
Communication Trends A recent study from Vibes offers a fascinating glimpse into the effectiveness of SMS marketing. Three-quarters of U.S. consumers indicated purchasing as a direct result of SMS messages from companies, proving the undeniable power of text messaging in influencing buyer decisions. The Vibes’ Mobile Consumer Insights Report revealed that not only do 60%
AI Trends It probably comes as no surprise that recent surveys indicate older generations are skeptical of AI at best and outright distrustful at worst. A report from Barna indicates 45% of Boomers (born between 1946 and 1964) say they don’t trust AI, compared to 25% of Gen X, 21% of Millennials, and 18% of
Giving Trends Have you ever wondered how the giving at your organization compares to the giving at other, comparable, organizations? In their 2023 Benchmark Report, Blackbaud spoke with non-profit workers ranging from managers and directors to experienced non-managers about the state of donations in their organization. The key findings are summarized into four sections: Donation
Faith Trends Most adults living in the United States consider themselves religious. However, a recent Pew Research Center report revealed that 28% of U.S. adults say they are either atheist, agnostic, or nothing in particular. Not all “nones” are nonbelievers, it’s just they’re less likely than religiously affiliated Americans to say they believe in God
Digital Trends This week, I had the chance to learn from the industry’s top digital marketers at a conference held in San Diego, California called Social Media Marketing World. The speakers covered many topics, from “Instagram Content Strategies that Convert” to “Scaling with YouTube Ads”, but there was one major recurring theme mentioned in almost
Faith Trends There are many studies on evangelism—approaches, methods, effectiveness, etc.—but few touch on how adults become Christians and what happens afterward. Between 2019 and 2021, Wycliff College conducted research, exploring the patterns within different demographic segments, detailing why people become Christians and what changed in their lives after becoming a Christian. The authors of
Technology Trends When it comes to artificial intelligence (AI), people are on the fence. In a recent survey about AI, Barna Research learned that 29% of U.S. adults don’t trust it, 35% are curious about it, and 21% are fascinated by it. Christians are even more reserved in their views towards AI. They are less
