Posts by Shannon McAllister

The Rising Impact of SMS Marketing on Consumer Behavior

Communication Trends A recent study from Vibes offers a fascinating glimpse into the effectiveness of SMS marketing. Three-quarters of U.S. consumers indicated purchasing as a direct result of SMS messages from companies, proving the undeniable power of text messaging in influencing buyer decisions. The Vibes’ Mobile Consumer Insights Report revealed that not only do 60%

Do You Trust AI?

AI Trends It probably comes as no surprise that recent surveys indicate older generations are skeptical of AI at best and outright distrustful at worst. A report from Barna indicates 45% of Boomers (born between 1946 and 1964) say they don’t trust AI, compared to 25% of Gen X, 21% of Millennials, and 18% of

The Status of Canadian Fundraising

Giving Trends Have you ever wondered how the giving at your organization compares to the giving at other, comparable, organizations? In their 2023 Benchmark Report, Blackbaud spoke with non-profit workers ranging from managers and directors to experienced non-managers about the state of donations in their organization. The key findings are summarized into four sections: Donation

43% Believe Religion Does More Harm than Good

Faith Trends Most adults living in the United States consider themselves religious. However, a recent Pew Research Center report revealed that 28% of U.S. adults say they are either atheist, agnostic, or nothing in particular. Not all “nones” are nonbelievers, it’s just they’re less likely than religiously affiliated Americans to say they believe in God

This Will Change Everything…

Digital Trends This week, I had the chance to learn from the industry’s top digital marketers at a conference held in San Diego, California called Social Media Marketing World. The speakers covered many topics, from “Instagram Content Strategies that Convert” to “Scaling with YouTube Ads”, but there was one major recurring theme mentioned in almost

Study: Finding Faith in Canada Today

Faith Trends There are many studies on evangelism—approaches, methods, effectiveness, etc.—but few touch on how adults become Christians and what happens afterward. Between 2019 and 2021, Wycliff College conducted research, exploring the patterns within different demographic segments, detailing why people become Christians and what changed in their lives after becoming a Christian. The authors of

Christians are More Reserved About AI than Others

Technology Trends When it comes to artificial intelligence (AI), people are on the fence. In a recent survey about AI, Barna Research learned that 29% of U.S. adults don’t trust it, 35% are curious about it, and 21% are fascinated by it. Christians are even more reserved in their views towards AI. They are less

Google Introduces “Follow” Button in Search

Search Trends Google has started rolling out a new “Follow” button which aims to help users stay connected with topics they are interested in searching again There will also be an option to enable notifications from the Google App so users can be alerted whenever there is new content on that topic. Why This Matters

Why What Your Staff Thinks Matters

Leadership Trends In November, Gallup released data indicating that 25% of employees believe their opinions count at work. This means the majority do not feel like their ideas or suggestions are heard or listened to. Asking for employee input into various organizational initiatives is a good way to show staff members you care about them