Marketing Trends Augmented reality (AR) has rapidly evolved from a novelty technology into a powerful tool in the advertising world. In 2024, more than 90% of Americans either use or are open to using AR while shopping, indicating a strong acceptance of this technology (ThinkWithGoogle). By overlaying digital content onto the real world, AR creates
AI Trends As artificial intelligence (AI) becomes increasingly part of our daily lives, we are naturally considering the ethical implications. Recent studies indicate that Christian leaders are cautiously optimistic about the opportunities with AI but remain vigilant about preserving human-led spiritual guidance. According to a study by Barna, Christian leaders are wary of AI’s role
Workplace Trends Before the pandemic, Eaglecom was an in-office workplace. Everyone lived locally and made the trek to the office each day. But in 2020, everything changed. We chose to use world events as an opportunity to become a remote-first company and added team members across Canada and the United States. We know Eaglecom isn’t
Growth Trends For any thriving organization, growth isn’t just about expansion–it’s also about making strategic reductions. This concept, often termed ‘pruning,’ involves eliminating outdated practices and refining processes to cultivate a healthier, more productive environment. At Eaglecom, recognizing the need for pruning led us to conduct an extensive internal audit aimed at enhancing efficiency and
Broadcasting Trends In April 2024, Dunham+Company conducted a survey of over 2,500 Christian radio listeners, focusing on those who consistently tune into one station more than others, likely having it preset in their car. These dedicated listeners are referred to as ‘P1 listeners.’ Key findings show that loyal listeners are more likely to be younger,
Psychology Trends Did you know we have more than 30,000 distinct emotions? Thankfully, psychologists have simplified this for us by grouping them all under eight primary emotions: • Joy • Sadness • Acceptance • Disgust • Fear • Anger • Surprise • Anticipation There is an interesting study called the World Happiness Report, which focuses
Social Media Trends Did you know Facebook posts reach only 1.4% of their followers on average? Have you heard that Facebook/Meta has an average cost per lead of $4.44 compared to $49.28 on TikTok? Were you aware that only 53% of nonprofits spend money on social media advertising, and of those, 98% spend on Facebook?
Giving Trends Have you noticed a change in giving recently? Sylogist, a technology company in the education space, has identified seven key trends in 2024 that are impacting nonprofits: Artificial intelligence Donor-advised funds Generational giving preferences Changes in individual giving Storytelling and transparency Digital fundraising Cloud-based software Why This Matters Some of these trends, such
What were you doing on July 15th, 1996? I sat at my desk in the small community of Tsawwassen, BC after resigning from an enviable position with a major advertising agency. A little shocked, a lot excited, and completely in awe, this was my first day on the job. Eaglecom had been launched and I
