Our Perspective

Digital Alphas

Marketing Trends The newest generation is Generation Alpha, which includes anyone born in 2010 or later. A survey conducted by GWI found Generation Alpha’s use of social media after school now outpaces their time spent watching television shows or movies. When much of the world was in lockdown due to the pandemic, six out of

young boy using tablet

Projected Decline in Christianity

Religion Trends It’s very likely you know people who have announced their decision to leave the Christian faith lately. Recent modelling from Pew Research indicates that the number of American Christians could fall by at least 10% if these trends continue. In 2020, an estimated 64% of Americans claimed to be Christians. Depending on how

woman with Bible

Seeing Kindness Inspires Kindness

Giving Trends Have you ever been the recipient of someone’s generosity? More than 40% of American adults report they have not experienced generosity. However, 65% of practicing Christians say they have had the experience of someone being generous to them. A new study from Barna Research explores what leads American adults to practice generosity. Their

Seeing Kindness Inspires Kindness

Guess Who Loves Subtitles? It’s Gen Z!

Streaming Trends These days more than half of all television viewers watch shows with subtitles, but these numbers skew much higher for younger viewers. Preply recently surveyed 1,200 Americans to gain insight into why and how it relates to the way we consume content. Here’s the breakdown for who’s using subtitles most of the time:

subtitles

Why Employee Reviews Matter

Business Trends What’s your stance on employee performance reviews? A recent McKinsey survey found that most CEO’s don’t find the appraisal process useful for identifying top performers, and more than half of employees don’t feel like their managers get their reviews right. This pervasive attitude has resulted in managers performing cursory reviews without feedback or

Employee review

Teens and Faith

Faith Trends World Vision partnered with Barna Group to develop a study of more than 24,000 youth ages 13 to 17 living in 26 countries. The goal was to uncover beliefs around issues such as faith and justice. Of those teens surveyed in Canada: 53% had never used a Bible 43% described themselves as “somewhat

Teens and faith

What Motivates People to Give?

Giving Trends In August, Barna released a report called The Giving Landscape with data helping us better understand why people choose to donate to organizations. The results from givers are conclusive, to say the least: When asked by Barna to complete the sentence Why do you choose to give?, many respondents said that true generosity

hand holding money

TikTok as a Search Engine

Social Media Trends Short-form video has overtaken the Internet, and every social media platform is scrambling to keep up with the viral success of TikTok. A growing number of the platform’s users say they are using TikTok as a search engine for everything from trends and recipes to hobbies and tips. According to Search Engine

close up of person holding phone with TikTok loading

Understanding our Cognitive Biases

Psychological Trends We live in a world with information and stimulation overload, which causes most people to seek a simple way of interpreting events and feelings. While this is effective for the short term, the risk is we’ll process all data with cognitive biases. A cognitive bias is a systematic error in thinking that results

cognitive bias