Giving Trends Giving is changing. According to The Generosity Commission, economic challenges and concerns about nonprofit transparency have made some people hesitant to give in recent years. Younger generations, in particular, are also starting to prefer direct, informal giving methods like crowdfunding and peer-to-peer support, making it harder for traditional nonprofits to secure their support.
Faith Trends Over the past few years, the evangelical deconstruction movement has gone viral in the church and on social media. But it’s not just former Christians who are deconstructing their faith. According to a recent report from Barna, people who are still professing Christians are also deconstructing their childhood faith. “Overall, 42 percent of
Email Trends If you use an email service provider for mass communication, by now you will have noticed new AI integrations offering to assist you with personalized content, optimized send times, segmented audiences and more. All with the click of a button. This is known as “generative AI,” technology that takes data sets and creates
Advertising Trends Since October 1, 2024, digital advertisers in Canada have been feeling the effects of the new Digital Services Tax (DST), thanks to a 2.5% surcharge from Google for ads served in Canada. The Digital Services Tax Act received royal assent on June 20 and came into force on June 28, requiring large businesses
A Thanksgiving Message I’m confident that those reading our weekly Eagle’s Perspective articles are people who value thankfulness. You already live with a sense of gratitude, often expressing appreciation to those who serve and support you in everyday life. You take time to thank God for His provisions, recognizing the many good gifts He has
Subscription Trends Nonprofit organizations have long grappled with the challenge of securing reliable funding. Although subscription-based platforms may present an intriguing opportunity to diversify revenue streams and foster deeper engagement with your loyal partners, there are ramifications to consider. Unlike traditional media, where your ministry pays to reach a broad audience, a subscription model shifts
Workplace Trends Did you know approximately one in four US employees have been recruited by another organization in the past three months? At the end of July 2024, Gallup shared recruitment data showcasing what has changed in the modern workplace and what standards organizations must meet for job seekers. Despite market shifts and economic pressures,
Marketing Trends Augmented reality (AR) has rapidly evolved from a novelty technology into a powerful tool in the advertising world. In 2024, more than 90% of Americans either use or are open to using AR while shopping, indicating a strong acceptance of this technology (ThinkWithGoogle). By overlaying digital content onto the real world, AR creates
AI Trends As artificial intelligence (AI) becomes increasingly part of our daily lives, we are naturally considering the ethical implications. Recent studies indicate that Christian leaders are cautiously optimistic about the opportunities with AI but remain vigilant about preserving human-led spiritual guidance. According to a study by Barna, Christian leaders are wary of AI’s role
